Chris Lynch

While supply chains are becoming increasingly complex, they are also becoming more customer centric than ever before. How can you provide segmented service instead of one size fits all? How can customer experience groups best interface with hospitals? How can you make the supply chain more convenient for the customer? Hear lessons learned and insights into how two organizations have aligned with customers, including how to:
• Understand how value is defined by customers
• Appeal to the broader hospital and not just individual doctors
• Remove waste and realize efficiencies